How long does it take to see results from Local SEO?

Local SEO is a campaign, not a quick fix. Most businesses start seeing movement within 2–3 months, with stronger results building as the campaign continues. We advise our clients to commit at least 6-months into the campaign to see its true power and results.

Do I really need Local SEO if I already have a website?

Yes. A website alone doesn’t guarantee visibility. Local SEO ensures your site and business listings actually show up in map packs, “near me” searches, and local directories.

What’s included each month?

Monthly deliverables include Google Business Profile optimization, citation building, local content tweaks, review strategy, link signals, and transparent reporting.

Can you guarantee first place rankings?

No one can. What Castle guarantees is consistent, proven work that strengthens your visibility and gives you the best chance to outrank competitors.

How is Local SEO different from traditional SEO?

Traditional SEO casts a wide net. Local SEO is laser-focused on your community, ensuring nearby customers find and choose you over someone across town or across the country.

Is Local SEO cost-effective?

Absolutely. Compared to print ads, mailers, or billboards, Local SEO puts you in front of people actively searching for your services, right when they’re ready to buy.

How does Local SEO affect AI search results and AI overviews?

AI-powered search engines and overviews are changing how customers discover local businesses. A strong Local SEO presence increases the chances your business will be recommended inside those AI-generated answers. To take it a step further, Castle also offers Generative Engine Optimization—a service designed to make your website more visible and more likely to be cited in AI search summaries from the likes of ChatGPT, Gemini, Perplexity and more. Together, Local SEO and Generative Engine Optimization ensure you’re found both on the map and inside tomorrow’s search results.

Do you use Google Analytics for tracking?

No. While Google Analytics is common, it has GDPR privacy issues in parts of Europe and it slows websites down with injected javascript. This also lowers your Google core web vital scores. Castle uses server-side analytics software instead. It is lightweight, privacy-friendly, and immune to ad and track blockers. You’ll still get clear insights on traffic and conversions, without sacrificing performance or compliance.

Local SEO That Puts Your Business on the Map

Castle’s Local SEO service makes sure your business rises above the competition in map packs, “near me” searches, and local directories. More calls. More visits. More loyal customers at your gates.

Our Local SEO Offering

Your Arsenal for Local Domination

Winning local search isn’t luck, it’s strategy. Castle equips your business with every tool needed to outshine the competition right in your hometown. With precision and consistency, we build the signals that make search engines and customers alike trust your brand.

Castle's Local SEO service is a tailored campaign built to put your business in front of the right people, in the right place, at the right time.

What’s Included:

Google Business Profile Mastery – Optimize and maintain your GBP so you dominate map packs and “near me” searches.
Local Citations & Directories – Ensure your business info is accurate and consistent across the web, boosting credibility and rankings.
On-Site Local SEO – From meta tags to content tweaks, we align your website with local search intent.
Review & Reputation Strategy – Generate, monitor, and respond to reviews that build trust and bring more customers to your door.
Local Link Signals – Earn links that prove your authority in the community.

Our Process

A Battle Plan for Local Victory

Every campaign needs a strategy. With Castle, your Local SEO journey follows a proven path that keeps you in control while we do the heavy lifting.

The result? More map pack wins, more calls, and more customers choosing you instead of your competition.

Steps:

Recon & Audit
We analyze your current online presence such as your website, Google Business Profile, citations, and competitors. This gives us the lay of the land before we strike.
Onboarding & Setup
We align your business details, access, and goals. Your Google Business Profile gets cleaned up, citations corrected, and local tracking set in motion.
Optimization Campaign
Each month we refine and strengthen: new citations, local content, review growth, and link signals that boost your authority.
Reporting & Strategy Calls
You’ll see exactly what’s happening with transparent reports and updates. No guessing, no smoke and mirrors.
Ongoing Growth
Local SEO is a campaign, not a one-time fix. We keep pushing your visibility higher, month after month, so you stay on top.

Deliverables & Tools

Your Local SEO Campaign, Step by Step

Every stronghold begins with solid foundations. Here’s how Castle builds and fortifies your local presence from the very first day onward.

Local SEO Audit (Pre-Campaign)

Before we lift the drawbridge, we scout the field. Our audit uncovers:

A review of your link profile and existing local rankings.
A reputation review based on your current Google Reviews
A full GBP Audit and on-site local SEO signals.
A review of your existing citations and the details that are held for each of them, plus a report on the citations you are missing.
A report on the review counts for competitors who are ranking in the top 3 for each of your local keywords.
Local Search Grid Report for your top local keywords

You’ll receive a clear report showing exactly where you stand and what must be fortified first.

Month 1: Onboarding & Setup

* Please note, if we have plenty of resources on the target website, we may write GBP posts in month 1. If not, we may go through a client detail questionnaire with you to plan this process.

** Please note, we will only reply to positive reviews, negative and neutral reviews will be referred back to the client for a response. Reviews are monitored at least 3 times per week, if not more often.

Local SEO Audit (Pre-Campaign)

The first month is about building order and structure—your castle’s foundation. We handle:

Business Identity Review & Optimization
Primary Category and Additional Category Review & Optimization
Business information check and correction
Clean up of existing Citations
GBP Service Listings
GBP Product Listings (if applicable)
GBP Content recommendations
(number of photos, videos, reviews, FAQs, etc)
GBP Posts or Posting Plan*
A full review through our own Local On-Page Checklist
On-site content recommendations

By the end of this stage, your business is battle-ready for visibility.

Month 2 and Beyond

* Please note, if we have plenty of resources on the target website, we may write GBP posts in month 1. If not, we may go through a client detail questionnaire with you to plan this process.

Local SEO Ongoing Campaigns

Once the foundation is strong, we push outward, expanding reach and authority. Each month includes:

Weekly GBP posts (written and published)
10 x local citation submissions
Regular Review monitoring (including reply/forwarding)**
Local link opportunities (as they are discovered)
Geotargetted content ideas – content ideas based on your keyword research for your blog (that can feed into your Honey Pot Plan if you have it), but with a local geographic twist!
Live dashboard & ongoing reporting

This is the campaign phase, where visibility compounds and results grow over time.

Pricing & Packages

Local SEO Power at a Predictable Cost

With Castle, there are no hidden fees, no smoke-and-mirrors “consulting hours.” Just clear pricing for ongoing work that actually moves the needle in your market.

Think of it as your monthly war chest for local visibility. Consistent investment and consistent growth without the chaos of guessing what’s being done behind the curtain.

Local SEO Audit

$149

/one-time, per audit

Local SEO (Monthly)

$499

/mo, per website

(This is for a single location. Any additional locations are charged at an extra $100.00 per month per location).

Why Local SEO Matters

Be seen, trusted, and chosen in your own city. Local SEO puts your business on the map, brings more clicks, calls, foot traffic, and costs far less than old-school ads.

Local SEO FAQ's

How long does it take to see results from Local SEO?
Local SEO is a campaign, not a quick fix. Most businesses start seeing movement within 2–3 months, with stronger results building as the campaign continues. We advise our clients to commit at least 6-months into the campaign to see its true power and results.
Do I really need Local SEO if I already have a website?
Yes. A website alone doesn’t guarantee visibility. Local SEO ensures your site and business listings actually show up in map packs, “near me” searches, and local directories.
What’s included each month?
Monthly deliverables include Google Business Profile optimization, citation building, local content tweaks, review strategy, link signals, and transparent reporting.
Can you guarantee first place rankings?
No one can. What Castle guarantees is consistent, proven work that strengthens your visibility and gives you the best chance to outrank competitors.
How is Local SEO different from traditional SEO?
Traditional SEO casts a wide net. Local SEO is laser-focused on your community, ensuring nearby customers find and choose you over someone across town or across the country.
Is Local SEO cost-effective?
Absolutely. Compared to print ads, mailers, or billboards, Local SEO puts you in front of people actively searching for your services, right when they’re ready to buy.
How does Local SEO affect AI search results and AI overviews?
AI-powered search engines and overviews are changing how customers discover local businesses. A strong Local SEO presence increases the chances your business will be recommended inside those AI-generated answers. To take it a step further, Castle also offers Generative Engine Optimization—a service designed to make your website more visible and more likely to be cited in AI search summaries from the likes of ChatGPT, Gemini, Perplexity and more. Together, Local SEO and Generative Engine Optimization ensure you’re found both on the map and inside tomorrow’s search results.
Do you use Google Analytics for tracking?
No. While Google Analytics is common, it has GDPR privacy issues in parts of Europe and it slows websites down with injected javascript. This also lowers your Google core web vital scores. Castle uses server-side analytics software instead. It is lightweight, privacy-friendly, and immune to ad and track blockers. You’ll still get clear insights on traffic and conversions, without sacrificing performance or compliance.

It’s Time to Rule Your Market

Every search your competitors win is a customer you lose. With Castle’s Local SEO, your business takes its rightful place at the top of maps, directories, and search results. The sooner you begin, the faster you claim your territory.

Start Your SEO Campaign