City Farms Charcuterie needed a website that showed the quality of their boards and made it easy for customers to order online. The goal was a simple system that handled products, events, and updates without slowing the site down.
1. Build a fast site that scores high on core web vitals.
Many food service sites load slow because of large images and heavy scripts. This project took the opposite approach. The build used clean code, compressed assets, and tight caching. The result is quick load times on mobile and desktop. High performance scores help customers browse without delays.
2. Create a clean design that shows their boards, pricing, and services without clutter.
Charcuterie customers buy with their eyes. The layout uses large photos, simple descriptions, and clear calls to action. Users can jump straight to board sizes, grazing tables, and service details. The design avoids noise. It keeps the focus on ingredients and presentation.
3. Set up a Shopify store to handle online orders and product management.
The team needed a reliable way to sell boards and add-ons online. Shopify gave them stable inventory controls and an easy checkout. The store connects directly to their workflow so staff can update products, track orders, and manage pricing without extra steps.
4. Improve local SEO for charcuterie, grazing tables, and Alcoa food services.
The site structure targets local search terms tied to events, catering, and charcuterie. Each service has its own page with proper headings and location signals. This helps potential customers in Alcoa and Maryville find them when searching for boards, event catering, or specialty food.
5. Create a custom event calendar with complex pricing formulas for ticket purchases.
City Farms Charcuterie hosts workshops and tasting events. They needed a calendar that handled variable ticket pricing based on quantity, date, or event type. The system calculates totals automatically and sends clean confirmations to customers.
This project delivered a fast, organized site that supports product sales and events while giving customers a clear view of what City Farms Charcuterie offers. It works as a marketing tool, a store, and an event hub in one place, ready for future expansion.
Visit the City Farms Charcuterie Website