City Farms Charcuterie

This project focused on building a fast, clean website that highlights City Farms Charcuterie’s boards, services, and local presence. It also added a Shopify store and a custom event calendar with advanced pricing to support online orders and ticketed events.

CSS Framework

Custom WordPress

Dynamic Data

E-Commerce

Hosting

About This Project

Check out some details about the City Farms Charcuterie project below.

Project Type: Website
Industry: Food Service

About The Company

The charcuterie department at City Farms Charcuterie in Alcoa crafts amazing boards, grazing tables and DIY fridge-packs inside the City Farms Wine & Spirits store. Since opening their in-house kitchen in early 2023 they’ve been focused on fresh ingredients and stylish setups for events and casual bites alike. ([cityfarmscharcuterie.com

Objectives

Build a fast site that scores high on core web vitals.

Create a clean design that shows their boards, pricing, and services without clutter.

Set up a Shopify store to handle online orders and product management.

Improve local SEO for charcuterie, grazing tables, and Alcoa food services.

Create a custom event calendar with complex pricing formulas for ticket purchases.

Organic Traffic

+0%

YEAR-OVER-YEAR

Page Views

+0%

YEAR-OVER-YEAR

Conversions

+0%

YEAR-OVER-YEAR

City Farms Charcuterie needed a website that showed the quality of their boards and made it easy for customers to order online. The goal was a simple system that handled products, events, and updates without slowing the site down.

1. Build a fast site that scores high on core web vitals.
Many food service sites load slow because of large images and heavy scripts. This project took the opposite approach. The build used clean code, compressed assets, and tight caching. The result is quick load times on mobile and desktop. High performance scores help customers browse without delays.

2. Create a clean design that shows their boards, pricing, and services without clutter.
Charcuterie customers buy with their eyes. The layout uses large photos, simple descriptions, and clear calls to action. Users can jump straight to board sizes, grazing tables, and service details. The design avoids noise. It keeps the focus on ingredients and presentation.

3. Set up a Shopify store to handle online orders and product management.
The team needed a reliable way to sell boards and add-ons online. Shopify gave them stable inventory controls and an easy checkout. The store connects directly to their workflow so staff can update products, track orders, and manage pricing without extra steps.

4. Improve local SEO for charcuterie, grazing tables, and Alcoa food services.
The site structure targets local search terms tied to events, catering, and charcuterie. Each service has its own page with proper headings and location signals. This helps potential customers in Alcoa and Maryville find them when searching for boards, event catering, or specialty food.

5. Create a custom event calendar with complex pricing formulas for ticket purchases.
City Farms Charcuterie hosts workshops and tasting events. They needed a calendar that handled variable ticket pricing based on quantity, date, or event type. The system calculates totals automatically and sends clean confirmations to customers.

This project delivered a fast, organized site that supports product sales and events while giving customers a clear view of what City Farms Charcuterie offers. It works as a marketing tool, a store, and an event hub in one place, ready for future expansion.

Visit the City Farms Charcuterie Website

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