This project focused on rebuilding the City Farms Alcoa website with a fast, clean design that removed the slow load times and poor performance of the old site. It also introduced a custom event calendar and a full drink recipe database to support customer engagement and drive traffic to their online sales platform.
CSS Framework
Custom WordPress
Dynamic Data
Hosting
City Farms Wine & Spirits in Alcoa is a leading retail shop known for its wide selection of wine, spirits, and craft beverages. The store focuses on expert guidance, quality products, and a strong connection with the local community.
Improve site speed and performance so pages load fast and satisfy Core Web Vitals requirements.
Design a clean layout that highlights their status as the premier wine & spirits store in Blount County, and features the drink-recipe database and event calendar clearly.
Strengthen local SEO around wine, spirits, craft beer, and Alcoa/Blount County shoppers.
Integrate a custom event calendar that supports recurring and featured in-store events.
Build the recipe database with filtering and search so visitors can discover cocktails and drive engagement and e-commerce links.
YEAR-OVER-YEAR
YEAR-OVER-YEAR
YEAR-OVER-YEAR
City Farms Wine & Spirits needed a site that matched the quality of their store. The old one loaded slow, scored low on PageSpeed Insights, and failed core web vitals. Customers had trouble moving through pages, and the layout made important features hard to find. The redesign focused on speed, clarity, and tools that keep customers coming back.
The new build runs fast. Code is clean. Images are compressed. Caching is tight. Pages open quickly on mobile and desktop. This fixes the performance issues that held the old site back and gives customers a smoother way to browse products, store details, and events.
The layout presents information in a simple structure. Users can find store hours, product categories, drink recipes, and event details without hunting through menus. The design reflects the shop’s position as the top wine and spirits store in Blount County. It keeps visuals sharp and sections organized so visitors understand the store’s strengths at a glance.
The drink recipe section works as a simple directory. Customers can browse a list of cocktails and open any recipe to view ingredients and instructions. The goal was to create an easy place for visitors to read how each drink is made without filters, search tools, or purchase links. The layout keeps the focus on clear step by step guidance for anyone who wants to mix the drinks at home.
Events are a key part of the customer experience, so the site includes a custom event calendar. Staff can add tastings, launches, and promotions in minutes. Recurring events are supported. Ticket details display in a clear format. This gives customers a reliable place to check what is happening at the store each week.
The final result is a fast, modern site that supports the shop’s goals, improves user experience, and gives City Farms Alcoa a strong digital presence that matches its reputation in the community.
Apply now to start the process and get a new website that puts you ahead of your competitors.