Loy’s Landscaping is a family-run landscaping company in Maryville that provides lawn care, hardscapes, and full outdoor projects. Their website project involved replacing an outdated Squarespace site that was slow, generic, and failing core web vitals.
CSS Framework
Custom WordPress
Hosting
Project Overview
Check out some details about the Loy’s Landscaping project below.
Project Type: Website
Industry: Lawn and Landscaping
Loy’s Landscaping is a family-owned business in Maryville that provides lawn care, hardscaping, and full outdoor design services. The company focuses on reliable work, clear communication, and long-term client relationships.
Improve site speed and performance to meet strong core web vitals.
Replace the generic Squarespace layout with a custom, professional design.
Create a structured project showcase system for landscaping work.
Strengthen local SEO to increase traffic and quote requests.
Build a clean, scalable foundation for future content and service updates.
YEAR-OVER-YEAR
YEAR-OVER-YEAR
YEAR-OVER-YEAR
A redesign only works if it solves real problems. Loy’s Landscaping needed a site that loaded fast, looked professional, and helped customers find what they needed without confusion. Each objective in this project targeted a specific issue that held the old site back.
1. Improve site speed and performance to meet strong core web vitals.
The old Squarespace site ran slow. Pages took several seconds to load. Mobile performance scored poorly. This hurt search rankings and frustrated users. The redesign focused on lightweight code, clean structure, and fast hosting. The new build reaches top performance scores and gives users quick access to quotes and project details.
2. Replace the generic Squarespace layout with a custom, professional design.
The previous site used a boilerplate theme that looked dated. It failed to match the quality of the company’s work. The redesign introduced a custom layout with strong hierarchy, clear spacing, and a balanced color palette. The content sits in a simple structure that guides visitors through services and past work.
3. Create a structured project showcase system for landscaping work.
Loy’s Landscaping needed a better way to show their results. The new showcase presents each project with photos, details, and service types. It lets potential clients see real examples of patios, lawns, and hardscape builds. The layout helps users compare styles and get ideas for their yard.
4. Strengthen local SEO to increase traffic and quote requests.
The old site had weak structure for search engines. Basic items like titles, headings, and service pages needed cleanup. The redesign added focused pages for lawn care, hardscapes, and landscape design. It also improved internal linking and location targeting. After launch, the site saw a jump in traffic and new quote requests.
5. Build a clean, scalable foundation for future content and service updates.
The company needed room to grow. The new site uses a flexible framework that supports new services, more photos, and possible add ons like reviews or seasonal content. Updates take less time. The team can expand the site without breaking the layout or slowing the load time.
This redesign helped Loy’s Landscaping move from a slow, generic website to a fast, professional platform that supports their work and improves their reach in the Maryville area.
Apply now to start the process and get a new website that puts you ahead of your competitors.