Loy’s Pools received a full website redesign focused on driving more leads and showcasing their award-winning pool projects. The new site features a clean layout, improved user experience, and a refreshed color palette that highlights their craftsmanship. Visitors can easily browse the stunning portfolio and connect with the team, making the site both beautiful and conversion-focused.
CSS Framework
Custom WordPress
Dynamic Data
Hosting
Project Overview
Check out some details about the Loy’s Pools project below.
Project Type: Website
Industry: Pools and Patios
Loy’s Pools in Maryville, TN specializes in bringing outdoor living dreams to life. Loy's has won multiple awards for their stunning resort like projects for the past several years.
Full redesign that fits the brand of the company.
Create a custom dynamic data system to easily add, edit, remove new projects and display them on the front-end.
Improve the overall aesthetic and user experience and make the site more engaging
Build on SEO foundations to increase search engine traffic and drive future growth
Implement a fully responsive solution backed by WordPress CMS for easy content management
YEAR-OVER-YEAR
YEAR-OVER-YEAR
YEAR-OVER-YEAR
Loy’s Pools partnered with Castle Web to rebuild their website from the ground up with a design that reflects their brand and craftsmanship. The old site lacked visual appeal, structure, and flexibility, making it difficult to showcase completed pool projects or attract new leads. Our goal was to create a modern, high-performing website that not only looked great but worked efficiently for both users and administrators.
We designed a fully custom WordPress website featuring a dynamic data system that allows staff to easily add, edit, or remove projects without technical help. The new layout highlights their portfolio with rich visuals, improved navigation, and clear calls to action that guide users toward requesting quotes and exploring services. Every page was optimized for search performance and built with SEO foundations to support long-term visibility and growth.
Since launch, the results speak for themselves. Organic traffic increased by 48% year-over-year, page views more than doubled with a 103% jump, and conversions grew by 52%. The new site delivers a professional, engaging experience that matches the quality of work Loy’s Pools is known for while giving them full control over their online presence.
Apply now to start the process and get a new website that puts you ahead of your competitors.